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One Shade,
Many Choices

Our mission is to empower you to make savvy choices in your beauty shopping journey.

Discover the perfect alternatives with our AI-driven recommendation dupe finder.

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Find a dupe by favorite brand 

Dupe the Look by


Discover your ideal lip combo dupe in 30 seconds!

To get your dupe matched

Upload an inspiring photo

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Your skin, your perfect match!

Take a makeup-free selfie and we'll match it to your skin tone

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Choose your dupe!

Tailor your search with filters

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Beauty Model

Spotted a must-have look?

Explore dupes for the entire look, from lipstick to eyeshadows, blush, and beyond!

Dupe the look!

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