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Privacy Policy

Effective Date: October 06, 2023



MISTRIX ("MISTRIX," "we," or "us")


MISTRIX operates a Software-as-a-Service (SaaS) platform that provides product discovery and personalization solutions ("Services") to brands and retailers ("Customers"). This platform empowers their consumers ("end-users") to leverage visual search for product recommendations and virtual makeup trials. Please note that the demo accessible at is also subject to our Privacy Policy.



Data Collection and Usage


At MISTRIX, we collect specific information while providing our Service, including IP addresses of e-commerce site visitors, purchase events with Customer-provided purchase details, browser type, and device-related details for mobile or other electronic devices. Selfies and other images uploaded by site visitors are briefly analyzed during the session and then permanently deleted.


Furthermore, MISTRIX and authorized third parties may use your facial scan data (biometric information) to enhance our Services without employing facial recognition technology. Your biometric data is neither retained nor accessed externally after your usage, ensuring your privacy and security.



Purpose of Data Collection


We use collected data (excluding biometric information) and derived data for various purposes, including improving our Service, developing new offerings, and enhancing the overall user experience. Biometric information, collected by us or third parties on our behalf, is solely used for personalized Services and not for identification, facial recognition, or any commercial activities.



Tracking Technologies and Cookies


MISTRIX and our partners may use various tracking technologies, such as cookies, web beacons, and similar technologies, to collect and store certain information about your device and interactions with our Service. These technologies are used for various purposes, including analyzing trends, administering the Service, and gathering demographic information about our user base.



Data Access and Storage Policy


MISTRIX respects your right to access your personal data stored by us. If you wish to access or obtain a copy of your personal data, please contact us using the information provided in the "Contact Us" section of this Privacy Policy.



Data Deletion Request / Right to be Forgotten


If you wish to have your personal data deleted from our systems, please contact us using the information provided in the "Contact Us" section of this Privacy Policy. We will process your request promptly, subject to any legal obligations requiring data retention.



Retention of Data


We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected and as required by applicable laws and regulations.



Transfer of Data


Your data may be transferred to and stored on servers located outside of your country or region. By using our Services, you consent to this transfer.



Disclosure of Data


Business Transaction: If MISTRIX is involved in a merger, acquisition, or asset sale, your personal data may be transferred as part of that transaction.


Disclosure for Law Enforcement: We may disclose your personal data if required to do so by law or in response to valid requests by public authorities.


Legal Requirements: We may also disclose your personal data to comply with legal obligations or to protect our rights, privacy, safety, or property, as well as that of our affiliates, users, or the public.



Security of Data


We take reasonable steps to protect your personal data, but no method of transmission or storage is completely secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.



Service Providers


We may employ third-party companies and individuals to facilitate our Services, provide Services on our behalf, or assist in analyzing how our Services are used. These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.



Analytics (Google Analytics)


We may use third-party analytics services like Google Analytics to monitor and analyze the use of our Services. These services may collect information about how you use the Services and provide us with reports based on that data. To learn more about how Google Analytics collects and processes data, please refer to Google's Privacy Policy.



Links To Other Sites (Affiliation)


Our Services may contain links to other websites or services that are not operated by us. We strongly advise you to review the Privacy Policy of every site you visit, as we have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.



Children's Privacy


Our Services are intended for use by individuals above the age of 18. We do not knowingly collect personal information from individuals under the age of 18. If you are a parent or guardian and believe that your child, who is under the age of 18, has provided us with personal information, please contact us, and we will promptly delete that information from our systems.



Changes To This Privacy Policy


We may update our Privacy Policy from time to time. Your continued use of our Services after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide by the modified Privacy Policy.



Contact Us


If you have any questions about this Privacy Policy, you can contact us:

By visiting this page on our website:

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