​Our mission is to help brands to reveal the authentic beauty of each consumer.
At MISTRIX, we combine our passion for aesthetics with deep technological expertise to create what we call Digital Luxury Goods™ – 
immersive and emotionally resonant experiences where technology carries the presence, precision, and essence of true luxury.

Shir Cofman

The consumer,

in a journey to reveal her own authentic beauty,

an engineer,

co-founder and CEO.